Film trailer and Poster analysis

This film poster contains the following key conventions:

• Central Image
• Secondary Images
• Secondary text
• Title
• Tagline
• Production Blurb
• Stars
• Institutional Information

How do these attract a potential audience?

The use of more than one cover image helps provide the audience with extra information. Instead of reading what is going to happen in the movie the audience can simply just look at the pictures and grasp the concept of the film. A famous quote from the film has been used to help promote the movie. Use of this powerful quote creates suspense and has now become a famous phrase that many people can instantly link to the film. The fact this poster has more writing than what you would normally see on posters will intrigue audiences. Original fans of Liam Neeson films will immediately be drawn to this movie as they are familiar with the character and know what genre films he stars in. Also the institutional information will bring fans of "The Transporter" to watch this film is clearly shown to have been made by the same maker. The snappy tagline helps the reader get a clear understanding of the story.

This film trailer contains the following key conventions:

• Institutional Details
• Short clips of key moments in film to introduce characters and narrative
• Fast paced editing 
• On screen text
• Stars
• Title
• Music that communicates genre and "feel" of film

How do these attract a potential audience?

The fast paced editing adds to the thrill of the movie while the short clips gives the audience an insight as to what the film is about. Also, short clips help the audience to understand the characters and place the audience in their shoes.  Institutional details show the audience who is behind the film and use of famous stars attract existing fans. Use of particular music adds suspense to the trailer and helps the audience to feel the emotions present in the film.

I think the poster and trailer successfully promote the film because they have not only used a well known actor and famous line from the movie but have also shown the narrative clearly. The poster and trailer will attract potential audiences because they grab people's attention and help them to experience the life of the characters involved.

My Institution Case Study

Your Chosen Film

1) The film I have chosen is Taken.

2) I have chosen this film because there are different elements to the narrative. Taken isn't just your traditional 'father goes to save daughter' narrative but it is also a crime fighting, undercover type narrative which makes the film more interesting.

Institutional Background

1) The production companies behind Taken:
EuropaCorp (presents) (as EuropaCorp.), M6 Films, Grive Productions, Canal+ (with the participation of), TPS Star (with the participation of)M6, All Pictures Media, Wintergreen Productions
2) 20th Century Fox was the UK distributor for theatrical release of Taken.

No brand loyalty

1) The genre of this film is Action, Crime, Thriller

2)  I can tell this film is an is Action/Crime/Thriller because of the anonymous criminal, crime fighter(air marshal) and continuous use of guns and explosions.

3) Taken is a sequel as there is Taken, Taken 2 and Taken 3 which is coming out next year. Taken uses popular actor Liam Neeson as its marketing as they know that existing fans will be eager to see him star in the sequel.

Its All A Matter Of Timing

1) The UK release date for 'Taken' was 26th September 2008

2) TEASER TRAILER:

                                        

Risky Business:

1) The original budget for this movie was $25,000,000  

2) In the opening weekend 'Taken' made £1,165,986 (UK) (28 September 2008) (396 Screens)

3) In total, the film has made $226,830,568 (Worldwide) 

Stars In Their Eyes 

1) Pierre Morel, the director of 'Taken', has previously directed other action movies such as; The Transporter, From Paris With Love, The Gunman, District 13 and more...

2) The main star of 'Taken' is Liam Neeson

3) Liam Neeson has appeared in movies such as; The Grey, Star Wars, The Unknown, Non-Stop and more. Most of these films are action thrillers.

4) Liam Neeson and Pierre Morel are both mentioned in the trailer of the film.

Genre and NCIS

Insidious

Genre:

The genre of this movie is horror

Narrative:

A family looks to prevent evil spirits from trapping their comatose child in a realm called The Further.

Character:

The characters in insidious are a typical family consisting of a young american couple with a young child. The dad acts as the 'protective father figure' while the mum is the 'concerned woman' meanwhile the boy plays the classic role of the 'helpless child with no hope'. 

Iconography:

This movie contains paradigmatic iconography of the horror genre: a villain, a victim, a family, screaming, sound effects, the element of surprise.

Setting:

This movie is set inside a typical american home that appears to be normal. However, later we discover the underworld hidden in the child's mind, created in the basement.

Non-Stop

Genre;

The genre of this movie is Action/Mystery/Thriller

Narrative:

An air marshal springs into action during a transatlantic flight after receiving a series of text messages that put his fellow passengers at risk unless the airline transfers $150 million into an off-shore account.

Character:
The main character is your typical crime fighting air marshal, followed by your 'suspected bad guys who turn out to be innocent' and your 'suspected innocent guy who turns out to be bad'.

Iconography:
The presence of  a gun, bomb, crime fighter, criminal, explosions and death clearly indicates that this is a action thriller.

Setting:
This movie is set on a plane.

Divergent

Genre:

The genre of this movie is Action/Adventure/Romance

Narrative:

In a world divided by factions based on virtues, Tris learns she's Divergent and won't fit in. When she discovers a plot to destroy Divergents, Tris and the mysterious Four must find out what makes Divergents dangerous before it's too late.

Character;

In this movie you have your two brave heroes who eventually fall in love and your enemy who plots to destroy them.

Iconography:

It is easy to tell that this is a adventure/action movie from the use of weapons, fight scenes and explosions. It is evident that this is a romance movie because there are love scenes and boy, girl lead roles.

Setting:

This movie is set on a train, in a dentist-type room, underground, in a village and more areas.