Assignment 1 feedback

Great Title of Publication

Change Position of Main Flash

Text needs 'layer style' to lift it above image

Colour Scheme: Needs consistency

Develop bottom 1/3 of covers

Title too big?

Magazine Draft

Magazine

Different Camera Shots

This is a medium shot that shows the character from the waist upwards. This shot introduces the character and helps the audience become familiar with him.

This is another medium shot. This shot is wide enough so that the audience can see both characters from the waist upwards.

This wide shot is taken at a high angle so that the audience can see the whole setting clearly and get a feel of what is going on.

This is a two shot that has been chosen to help display the act of violence that occurs in this scene. Here the audience can see both characters emotions.

This shot has been taken at a low angle to show the height of the object where the ongoing fight is taking place. This encourages the audience to start to predict what is going to happen next.

This tilted down shot emphasizes the drastic heights this boy fell from and the placement of the shoe shows how hard he hit the ground.

This over-the-shoulder shot shows the scene from the perspective of the offender. The fact that his face is not visible allows the audience to infer his emotions and facial expressions.

This final shot is a close-up of the offender who has been brought to justice. Here we can clearly see his facial expression and can work out what he is feeling.

The medium close-up angle allows the audience to see the character's emotions.The fact that this is still a close-up helps the audience to engage with the story but still wait in anticipation as the shot doesn't give too much of the story away. The uniform that they are wearing indicates to the audience that these people are of high importance. This builds tension because it helps the audience to realise that these people are after Tom Cruise. The shot is wide enough for the the audience to see the police force in full bulk, this creates a sense of fear because it shows that there are many of them and only one Tom also because large numbers are associated with dominance. 

This establishing shot shows a rusty car and what looks to be an abandoned alley way. This shows that Tom has nowhere else to run and is running without thinking about where he is going to go and what he is going to do. Alley ways are associated with darkness and danger this makes us think that something is about to happen and adds suspense to the film. The abandoned scaffolding and choice of lighting used in this shot highlights the fact that the area is unsafe. Alley ways usually lead to a dead end so from this we can then interpret that Cruise is feeling like he is trapped and that he knows that the time will soon come when the authorities catch up to him and inside he knows that his current choice of an escape route is only temporary.

This close-up gives the audience an insight into how Tom is feeling. We can tell from his pessimistic facial expression that he has finally been caught. However, judging by the sneaky look on his face the audience can easily interpret that he is already thinking about new ways to escape, and is quickly devising a devious plan to help pull him away from the clutches of the law. The shot still enables us to see the background, the view of the background reminds the audience where he is and indicates to them that he is not yet free and has not yet managed to escape as he is still trapped in the dark alleyway. This alley way could be a reflection of the way Tom feels at this point in time. He may feel dark, trapped and as if there is no hope for him. 

Fruit Bowl

My fruit bowl theme was an urban palette. I used the colours from the image in the top right hand corner to design my fruit bowl.

Advert Analysis

Language

The first key convention that tells the audience that this is an advert is the Lucozade logo on the top right-hand corner. The slogan below ' YES' captures readers attention because it is in capitals and is in bold and displays a positive phrase. The key image on the advert is of the famous athlete Mo Farah. I think they used Mo Farah because he is extremely well known and loved not only for his brilliant sport but also for his generosity when it comes to charities. Mo Farah even owns his own charity, this could play on people's heart strings making them buy the drink in support of Mo. If they see that someone like Mo Farah, who constantly wins his races and receives many medals, drinks Lucozade it will encourage people to drink it as they will believe that it will help them achieve their goals. Using sport superstars like Mo Farah suggests that world class athletes drink Lucozade instead of other competitors sports drinks. The writing used in this advert is written in short sentences and is displayed in bold. This will make the advert stand out opposed to other sport drink adverts where there is a big chunk of writing. The use of short sentences helps make the advert simple but still have a point. Adjectives used in this advert were specifically chosen to emphasize how the drink makes you feel.



Institution

The main institution behind this advert is Lucozade, an umbrella name for a series of sports drinks. The words 'Faster, Stronger, For Longer' suggests that they are continuously competing with other brands, we can tell because at the end of every word they have added 'er' which shows that they know how good their competitors are but still believe that they can do it better.

Audience

The target audience for this advert is British people aged 13-40. We know this advert is directed at the British public because it says 'For Britain' also because they chose a British Athlete. I think the gender breakdown would be 60% Male and 40% Female. I also think that because Lucozade is around £1.50, this makes the drink available to people of any class. 


Representation

Mo Farah, a sports superstar, represents this advert. However Mo doesn't represent Lucozade in all its adverts but Lucozade DOES use a consistent theme when picking people to represent their drink. Lucozade mainly uses famous athletes to represent them because they are a sports drink company also because they want to seem more superior to their other competitors. Lucozade is mostly represented by white British male athletes which is a bit odd as there are many extremely talented black males that could represent the brand e.g Usain Bolt. This indicates that Lucozade is definitely targeted at the British public and is not necessarily internationally sold. Lucozade uses males a lot more than they use women. This makes it look like they are saying that men are better than women when it comes to sports, this is where Lucozade's representation could cause controversy.